Back in 2006, Zohar Halachmi picked up a cell phone and dialed a number.
Then he waited. And…waited.
Almost half a minute later, he was finally chatting away, but he couldn’t forget that half minute he had spent waiting. He calculated that over the course of the year, he had probably spent hours waiting for people to pick up. And it got more intriguing: As he investigated the issue, he discovered that those wasted seconds weren’t all based on the time it took to answer on the other side — the phone network produces a “faux” ring to indicate that it’s about to make the connection — even before the remote phone actually rings!
Zohar decided that there had to be a better way to leverage that otherwise unusable wait time, when people are engaged and waiting to begin their conversation.
And so sellAring was born, as an advertising platform using technology patented in 2008.
Mobile Audio Ads are considered a vast improvement over the usual visual banner ads embedded in free apps; advertisers see better ROI because they have the listener’s attention and have greater creative possibilities. Even better, Zohar decided to play these ads external to the app itself, so that even an inactive (app) user would still hear the ads. Finally, sellAring adds a targeted list of actions to choose after the call (“Call the advertiser”, “Have them e-mail me”, etc.). All these improvements over traditional ads are a true revolution and promise dramatic results for both app developers and advertisers.
It’s a win-win-win situation: the user gets a better experience, the advertiser shares a more engaging ad for better ROI, and the app developer earns considerably more revenue.